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Don't Cut Marketing When Times Are Tough

December 27, 2016 | Full Story

When budgets get tight and tough decisions need to be made, all too often marketing is on the chopping block.  Cutting marketing, however, is a mistake.  Marketing is an investment, not an expense that should be ignored or cut when times get tough.

Think of it this way: marketing is how you let people know what you do so that you can gain their business.  When you cut marketing, fewer people know what you do, and in turn, you get less business.

Here are a few marketing tips to make sure that when the economy gets tough, you can keep going: 

BMA Media Group Shoots Honor Flight With IBEW Local 104

December 02, 2016 | Full Story

BMA Media Group had the privilege of filming the Honor Flight Program as IBEW Local 104 sponsored a flight. IBEW Local 104 is based in New England.

IBEW Local 129 Celebrates 100 Years

November 29, 2016 | Full Story

On the first day of March 1916, eleven men banded together and formed the International Brotherhood of Electrical Workers Local 129 in Elyria, Ohio.

One hundred years later, as the union looked to celebrate an impressive anniversary milestone, Local 129 members knew they could trust BMA Media Group to plan a one-of-a-kind event that would delight the membership and honor the legacy of the great union.

IBEW Henry Miller Museum - Grand Opening

November 02, 2016 | Full Story

In 1891, Henry Miller, along with nine delegates, formed the International Brotherhood of Electrical Workers (IBEW), then known as the National Brotherhood of Electrical Workers. In 2016, Labor Tools powered by BMA Media Group helped to celebrate the 125th anniversary of the IBEW and Miller in St. Louis, Missouri. 

BMA Media Group Produces Centennial Celebration with IBEW Local 82 in Dayton

July 07, 2016 | Full Story

The International Brotherhood of Electrical Workers Local 82 of Dayton, Ohio recently celebrated its 100 th Anniversary and to ensure the celebration was something the members, retirees and honored guests would never forget, BMA Media Group was called in to plan the entire event.

BMA Media begins its 4th year producing The Labor Citizen

June 27, 2016 | Full Story

It was in the spring of 2013 when a team at BMA Media began working on a total redesign of two related construction trades publications, along with the logistics involved in developing and delivering a redesigned full-color unified publication to be called, The Labor Citizen. 

Business, Bias, and How Not to Fall in Love with Your Metrics

June 13, 2016 | Full Story

What does your data really mean? And why would you care about data that doesn’t mean anything, that doesn’t bring your business value? The short answer is that you shouldn’t, and if you do, you probably don’t know you don’t understand your data.

Do You Still Need Business Cards?

May 27, 2016 | Full Story

What you may think is an old-school, paper wasting, and outdated form of sharing contact information is the opposite. Business cards complete three main objectives; the first exposure to your brand, professionalism, and convey that you are in business for business.

New Guidelines Give More per Tweet

May 26, 2016 | Full Story

If you’ve ever felt like your tweets would be more popular if you didn’t have to squeeze your content down to 140 characters, you’re in luck.  Twitter announced Tuesday it will reclassify what impacts the character count of a tweet.  

BMA Media Group Creates Short Series of Diversity Videos for Cleveland Building Trades

May 07, 2016 | Full Story

The Cleveland Building and Construction Trades Council is committed to creating a diversified workforce and turned to BMA Media Group to help them create a series of short videos.

BMA Media Group and UA-ITF Team Up to Promote Rainwater Reclamation

May 05, 2016 | Full Story

In recent years, the United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industryhas taken great steps to address water scarcity worldwide, and BMA Media Group is proud to assist them every step of the way. 

BMA Media Group Wins Gold Award from Printing Industries of Ohio and Northern Kentucky

April 21, 2016 | Full Story

BMA Media Group is, once again, an award-winning multimedia firm.

Where Creativity Abounds, SEO Improves

April 20, 2016 | Full Story

BMA Media Group recently held a keyword/SEO refresher course where the company’s professionals keyword skills were sharpened, and ideas were shared on how best to utilize SEO for their clients.  Here’s what some of the BMA Media Group professionals said about the seminar.

Willoughby Claims Top Spot on Cleveland Suburb List

April 09, 2016 | Full Story

Willoughby, Ohio is named the best Cleveland suburb for young professionals to live according to an article by Movoto, a full-service real estate brokerage firm based in the Bay Area.  

Celebrating 25 Year with the Top 25 Songs

March 28, 2016 | Full Story

This year, BMA Media Group is celebrating our 25th Anniversary! 25 years of exceptional customer service, innovation and creativity. To mark the occasion, on the 25th of every month, we’ll be blogging fun, interesting content that, in one way or another, relates to the number 25.

BMA Media Group Assists ACT Ohio at Conference

March 07, 2016 | Full Story

BMA Media Group assisted ACT Ohio for three days in early February at the Ohio Educational Technology Conference held in Columbus. 

BMA begins UA-ITF Apprenticeship Recruitment Sprinkler Fitting Project

February 29, 2016 | Full Story

BMA Media Group continues to strengthen its relationship with the United Association’s International Training Fund, embarking on its third comprehensive apprenticeship recruitment project.

BMA Completes Second Phase of UA-ITF Apprenticeship Recruitment Project

February 26, 2016 | Full Story

What do hammerhead sharks, ice cold beer, water slides and disease free patients have in common? You may be tempted to say, “Nothing at all,” but you’d be wrong.  They are all related by their reliance on complex plumbing systems, and the skilled men and women who install and maintain them every day. 

BMA Media Group Chosen to Coordinate IBEW Local 129 Anniversary Event

February 22, 2016 | Full Story

For 100 years, the International Brotherhood of Electrical Workers (IBEW) Local 129 has provided Erie, Huron, Lorain, Medina and outlying counties in Ohio with the highest quality of skilled electrical trades work in the region.

BMA Media Group Pairs with Sprinkler Fitters Local 669 for Recruitment Campaign

February 12, 2016 | Full Story

United Association (UA) Local 669 Sprinkler Fitter Joint Apprentice Training Committee (JATC) is dedicated to the education and training of its members.