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STERIS Sterilizer Marketing Video

Category: Video


BMA Media Group shot and edited a marketing video for the STERIS Corporation to showcase their soon to be released Laboratory Steam Sterilizer. The goal of the piece is to sell the product and show its features while treating the sterilizer like a performance sports car.
Shooting the prototype on the Canon C300 was an enjoyable challenge for Video Department Manager Lee Sechrist. Lighting a reflective steel product can be tricky on its own, let alone in a green screen studio. Special attention had to be paid to every shot to ensure the green walls of the studio were not reflecting on the product that would have been keyed out in post-production.

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